Metrics in the networked society
Ajit Joakar of Open Gardens has posted this
In a previous blog, I discussed how Long tail social network analysis could be a business model for Web 2.0The key insights are
a) The Web has a higher CPM since the search is tied to the intent
b) For various reasons as indicated in the above blog, we cannot get the same synergies between advertising and social networks
c) New metrics are needed in the social network space if we are to get advertisers to support social networking sites
Ajist asks the question what metrics do we need?
I think we do need to qualify what are social networking sites? As we are beyond the standard fare here. Ajit indicates an interesting concept
One of the most interesting metrics I can see is the idea of personal CPM.
and
However, this gets more interesting if we extend the idea of the personal CPM to a converged environment. Specifically, with the telecoms/mobile(and increasingly fixed and cable) industries as well .. we are seeing the deployment of IMS ( IP Multimedia Subsystem ) IMS has a feature called HSS – which maintains a rich profile including user attributes, location and many other elements
I wonder if there are thoughts out there that could add to Ajit's hypotheses?
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